Dale Durden

Dale Durden


Dale Durden is an experienced senior leader within the Automotive industry who has always been committed to service excellence with a highly visible “results orientated” and enthusiastic approach to delivering outstanding results.

Dale has significant experience and an in-depth understanding of both the automotive aftermarket industry and the operational and strategic requirements of member-based organisations. As Head of Sales for Capricorn, Dale holds total responsibility for the field sales teams across Australia with member purchases in excess of AU$1.5 billion annually.

He has a proven and highly successful track record with a strong ability to plan, execute and deliver strategic initiatives aimed at substantial top and bottom line growth while ensuring an organisation’s most valuable asset “its people” are highly engaged and focused on enhanced stakeholder benefit.

Dale is a member of the Australian Institute of Managers and Leaders and the Australian Institute of Company Directors (GAICD) and is currently studying a Masters of Business Administration (MBA) with the Australian Institute of Business in South Australia.

When nominated to participate in this event, Dale’s attention first focused on the positive outcomes that could come from such a great cause and quickly committed to making some time available in such a busy schedule. He is looking forward to giving something back and having some fun along the way.