Since founding Brazilian Beauty Francesca has learnt how to succeed in several new highly competitive industries; the beauty industry, the franchise sector and the digital marketing space.
Francesca Webster has built her beauty business around the idea of nurturing successful women. In 2004 she began Brazilian Beauty because she wanted to use her corporate skills and strong drive to give others the opportunity to succeed as business women in their own right. Francesca believes and promotes the brand vision ‘the client is king’ coupled with the belief that team members receive the same level of fostering as clients.
As process and innovation driven by Francesca propel the business forward and improve both the franchisee and client offering, the brand continues to flourish and grow even during the recent tough economic downturn. Brazilian Beauty, winners of the Lord Mayors Business Award for Small Business Growth in 2014, is headquartered in Queensland. Sixteenth in BRW’s Fast Franchise list in 2011, QLD Woman In Franchising 2011, Ernst & Young Entrepreneur Finalist 2012, Brisbane Business News Young Entrepreneur Finalist 2012, and recently Telstra Business Women’s Award Finalist 2014, the brand is no stranger to success. Now with 20 locations and a turnover of more than $12 million, Brazilian Beauty has further expansion plans beginning with 6 new salons openings in 2015, and further growth of the Australian Skin Institute brand is also plotted for the year.
Francesca’s motto is to stay focused on process, be passionate about adding value to the customer experience and don’t let anyone tell you that it can’t be done.