Peter Birtles

Peter Birtles

Super Retail Group

Peter Birtles joined Super Retail Group in April 2001 as Chief Financial Officer and was appointed as Managing Director in January 2006.

Over the last seven years he has overseen the reinvigoration of the Supercheap Auto business, the development of the BCF Boating, Camping, Fishing business, the launch of the Goldcross Cycles business, the acquisition of the Ray’s Outdoors business, the launch of the new FCO Fishing Camping and Outdoors business in New Zealand and the acquisition of Rebel Sport Group.

During this time, Group sales have grown from $500 million to just over $2 billion. Prior to joining Super Retail Group, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior finance, operations and information technology roles. Peter is a Chartered Accountant who started his career working with Coopers & Lybrand.