Sarah Broad

Sarah Broad


Sarah Broad is the Communications Director at P4 Group, an integrated communications agency with offices in Brisbane, the Gold Coast and Sydney.

Sarah was previously the Founder and Managing Director of MaximusPR, a boutique PR and marketing agency which provided professional communications support for local, national and international clients across a range of industries, including the Dancing CEOs event. In late 2017, MaximusPR merged with P4 Group to form an agency that delivers outstanding campaigns to some of the country’s most influential organisations.

In her current role, Sarah offers P4 Group her in-depth knowledge and hands-on experience across a variety of industries including consumer goods, property, retail, food and beverage – as well as worthy causes such as Women’s Legal Service.

As well as using her PR prowess for the greater good and being confused for Reese Witherspoon’s younger sister, Sarah is also known for her ability to spark up a conversation with absolutely anyone. Don’t doubt that she could literally talk underwater!

But the real question is – can she dance? Well, she certainly enjoys the challenge of juggling a PR career and two children under the age of four, if you consider that a performance!

Sarah is no stranger to the Dancing CEOs stage after working on the event PR last year, and is looking forward to busting out some of her own dance moves under the spotlight in 2018 and raising much-needed funds for Women’s Legal Service.